Why you should use "colourful" language to build your brand
The hidden meaning of colours and how to use them to be a better marketer
It’s my job to arm you with simple but powerful marketing tips, and this one is gold (literally).
Did you know you can use colour to evoke positive or negative emotions with your customer? In fact, colour is one of the most powerful, yet underestimated, communication tools for marketers.
We can be tempted to choose a colour in our marketing creative simply because it looks good. And sometimes, there’s nothing wrong with that.
But sometimes, selecting colours superficially can be a mistake.
You see, colours have a profound psychological impact on human beings. Specific colours evoke specific feelings and emotions within us. Their meaning can vary by sex, culture, religion, country, and experiences - but in our western society, there are universal colour meanings that seem to apply to most of us. And there’s been an enormous number of scientific studies to back this up.
I wanted to share with you some of the key colour meanings, so you can using colour to communicate effectively and consciously:
This is just the tip of the iceberg. If you’d like to learn more about the meaning of colours and understand their psychological impact on your customer, this is a great site:
I hope this enlightens and empowers you and opens your mind to what you can do with colour in your market.
x Lee