Facebook Ads vs Google Ads: Which Should You Use
Two words that can help you understand the difference between Facebook Ads & Google Ads
Facebook and Google are the two largest digital advertising platforms on the planet, but which one is right for your business?
And what is the difference between the two?
Well, I'm about to rock your world with a straightforward explanation that will help you wrap your head around Facebook and Google once-and-for-all.
And when I say simple, I mean simple. I'm giving you two words that will help you understand what makes the platform unique and, more importantly, how you can use them to drive your business and build the right marketing strategy.
The words are
Interest and intent
Facebook (which is also Instagram Ads) is all about creating interest.
Generally, your customer is going to Facebook or Instagram to connect with their friends, family or pursue what they're passionate about. As far as they're concerned, their Facebook page is their personal space, their sacred world.
With Facebook Ads, you're paying for the privilege to insert yourself into your customer's world. Making Facebook Ads a great place to:
grow an audience and connect with new customers
drive awareness for your brand, product or service
generate interest in your brand and business
build a relationship with your new and existing customers
You do this right; you can entice your customer to buy from you straight from the platform.
Google Adwords is how you harness intent.
Google Adwords is an entirely different world. Your customer is stepping outside their world with a specific intention in mind. To find an answer to a question, find out more information about a product or service, learn more about something they're interested in or buy.
Google Ads lets you catch your customer at a critical point in the customer journey when they've started thinking about the solution, product or service you offer - this makes Google Ads great for:
getting and keeping your brand top of mind
adding your product or service to your customer's consideration set
educating your customer
stealing customers from your competitors
converting customer intent to sales
When it comes to Facebook and Google, they serve two distinct and different purposes as far as your customer is concerned, and this means you could be leveraging both if you want to grow your business.
And you must respect each platform's differences by using unique copy, creative and advertising messages on Facebook vs Google.
If you’re interested, I have a fun little analogy on my blog that you may also like, which you can find HERE.
x Lee